Would you make love to a machine? Although this question may strike one as ludicrous, science’s answer is that it all depends how the machine looks like; as well as whether you are a man or a woman. As evolutionary psychologist Steven Pinker tells us in his book “How the...
Year: 2015
How to design “digital nudges”
[slideshare id=43348029&w=476&h=400&sc=no] With one of my clients I experimented with ideas from the 2008 book by Richard H. Thaler and Cass R. Sunstein "Nudge". My client was a B2B company active in internet radio technology and selling its product mostly through its website as SaaS. Their challenges were many, including the...